COVID19 boosts BiB Sales
BiB sales have rosen during the quarantine period from 40% to 70%, in different countries. In Hammeken Cellars we've seen this trend raising in Canada, Sweden, Denmark and USA, amongst others. In Finland we launched a limited edition of Radio Boka Cabernet Sauvignon - Tempranillo, and we're about to become the launch of the year. A prestigious local paper has defined Radio Boka as one of the best quality price ratio in Alko monopoly. Needless to say that the quality of the wine is great, the design is in line with Radio Boka's - and the Finnish consumers have understood it the same way, as the sales have rosen by 200% and needed to restock after only 2 months of the launch.
We are happy to see that BiB is gaining more and more acceptance from the consumers in different markets, as it is a great way to store and consume young wines for longer period, without affecting their quality (they can stay fresh up to 6-8 weeks), and hope other markets will catch up on this trend.