Gracias, a New Wine Brand from Hammeken Cellars
Hammeken Cellars has introduced Gracias, a new wine brand that turns a universal expression of gratitude into an approachable, recognisable and enjoyable wine experience. The first step of its journey comes with REMA 1000 as launch client in Denmark.
A brand designed to make choosing easier
The design of Gracias responds to a clear consumer need: making wine easier to choose. To achieve this, the brand relies on a clean visual identity, distinctive colours and a range that is simple to navigate on the shelf.
The proposition comes down to three ideas: easy to choose, easy to enjoy and easy to share.
Three Spanish wines for different moments
The range is made up of three Spanish wines, created for different occasions:
- Tempranillo Shiraz: fruity and smooth.
- Verdejo Viura: fresh and vibrant.
- Rosé: light and refreshing.
Launching in Denmark with REMA 1000
Hammeken Cellars is starting the Gracias journey in the Danish market, where REMA 1000 is the launch client. The company describes the brand as accessible with an international outlook, created to be chosen, enjoyed and shared.
Sharing a glass to say thank you
By asking who you would share a glass with to say “Gracias”, the brand reinforces the spirit behind it: wine as a gesture of gratitude and a meeting point.