MY ZERO Hits the Streets

MY ZERO Hits the Streets

MY ZERO launches a new campaign celebrating 0.0% alcohol wine made for every moment.
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MY ZERO takes a bold step forward in the alcohol-free wine category with a new campaign designed to connect with today’s lifestyle.

Built around a clear message, the campaign celebrates the wine you don’t have to explain: 0.0% alcohol, low in calories, and created for every occasion. From gym bags to baby bumps to the driver’s seat, MY ZERO shows up where traditional wine cannot.

This initiative reflects the strong global growth of the no-alcohol wine segment and responds to increasing consumer demand for balance, wellness, and freedom of choice — without giving up the wine experience.

MY ZERO stands for innovation, versatility, and a modern approach to wine enjoyment, aligned with mindful consumption trends worldwide.

We continue driving the development of alcohol-free wine across international markets.

Want to see MY ZERO in your city? Let’s make it happen.