Radio Boka and El Gringo grab attention at Gourmet Food and Wine Expo in Toronto
This exhibition is very important for us, because we meet face to face with the consumers, and we can observe directly their reaction to our products – which has been always positive, and so it was in this occasion as well.
During the whole four days, we had the opportunity to serve 1400 glasses of Radio Boka, and approximately the same amount of El Gringo. The reaction of the consumers couldn’t have been better. They do understand very well the differences between the two products, not just packaging wise, but also the wine style and profile. It is a very important insight for us and our partners, as the two brands are directed to different targets, and that so perceived by the wine lovers. Thus, we forecast low or zero cannibalization between the two brands.
There was a lot of expectation around El Gringo, and specially, around the AR application (download it here), that has been very well received by the public, and is a huge success from the perspective of Marketing activations.
We would like to thank our partners, Von Terra, for their help and dedication, as well as Wines from Spain Canada, which have always supported us warmly.