COVID19 boosts BiB Sales
COVID19 has been disruptive for the global wine market. It has weakened the HORECA channel, and benefitted others such as supermarket sales and online sales. When talking about formats, it has been undoubtedly great for the BiB. Consumers buy less frequently, thus they need to buy bigger quantities to fill the pantry, discovering the advantages of this type of packaging. The consumers are realizing that great wines can come in a box, and the BiB has entered consumers' homes to stay.